Senior CRM Manager

Are you a highly talented Senior CRM Manager who is analytical, data-driven and thrives in fast-paced environments? 

Are you experienced in CRM or lifecycle marketing roles? 

Do you have proven experience executing multi-channel CRM?

Our client, a leading on-demand delivery platform that allows customers to order food, groceries, and other essentials, is looking for a highly talented Senior CRM Manager to join their team in Cape Town. The company is passionate about delivering exceptional customer experiences through innovation and data-driven strategies.

Location: Cape Town (on-site)

ESSENTIAL: 5+ years’ experience in CRM or lifecycle marketing roles, with a minimum of 2 years in a CRM management role.

ESSENTIAL: Relevant tertiary qualification in Marketing, Business, Advertising or Communication.

ESSENTIAL: Proven experience executing multi-channel CRM campaigns (email, push, WhatsApp, etc.).

ESSENTIAL: Hands-on experience with Braze or similar CRM and MarTech platforms in enterprise environments.

ESSENTIAL: Experience within e-commerce and/or a digital company.

ESSENTIAL: Strong analytical skills with a proven track record of achieving and growing sales through CRM channels.

Key Duties & Responsibilities: 

• Develop and execute end-to-end CRM strategies to drive personalised customer communications and incentive programs.
• Project manage lifecycle projects and campaigns, collaborating closely with Brand, Data, and Design teams.
• Lead the marketing automation strategy and champion the Braze CRM platform.
• Manage end-to-end creation and execution of email, push, and WhatsApp campaigns aligned to business goals.
• Establish, report on, and optimise KPIs and dashboards for all CRM campaigns and communications.
• Create formal optimisation programmes (A/B and multivariate testing) to drive high-converting communications.
• Collaborate with Product, Data, Brand and other teams to leverage consumer insights and increase engagement.

Key Skills & Attributes: 

• Highly analytical and data-driven with outstanding numeric and problem-solving skills.
• Strong understanding of CRM across touchpoints, lifecycle marketing and personalisation.
• Confident and credible communicator with strong interpersonal skills.
• Technical aptitude with enterprise-level CRM platforms such as Braze.
• Solutions-oriented with a can-do attitude, high energy and enthusiasm for e-commerce.
• Highly organised, detail-oriented and comfortable managing complexity in fast-paced environments.