Paid Media Lead

Are you a highly talented Paid Media Lead who is data-driven, innovation-oriented and thrives in fast-paced environments? 

Are you experienced in managing large-scale paid media campaigns? 

Do you have proven experience executing multi-channel paid acquisition campaigns?

Our client, an on-demand delivery platform that allows customers to order food, groceries, and other essentials from local restaurants, stores, and retailers is looking for a highly talented Paid Media Lead to join their team in Cape Town. The company is passionate about delivering exceptional customer experiences through innovation and data-driven strategies.

Location: Cape Town (on-site)

ESSENTIAL: 5+ years’ experience managing large-scale paid media campaigns, ideally in on-demand, e-commerce or app-focused environments.

ESSENTIAL: Tertiary degree preferably in Marketing, Statistics, Mathematics or Computer Science.

ESSENTIAL: Proven experience in strategic paid media campaign development and execution across search, social, display and programmatic platforms.

ESSENTIAL: Strong analytical skills for data-driven performance optimisation, CPO management and ROI achievement.

ESSENTIAL: Experience managing teams and cross-functional collaboration with creative, analytics, CRM and product teams.

ESSENTIAL: Deep technical expertise in digital advertising platforms such as Google Ads, Meta Ads and attribution models.

ESSENTIAL: Innovation-focused approach to stay ahead of digital advertising trends and emerging technologies.

Key Duties & Responsibilities:

• Develop and oversee cohesive paid media strategies aligned with marketing and business objectives, focusing on acquisition and retention.
• Drive app traffic growth and order placements, including first-time buyers and reactivating lapsed users.
• Plan, execute and optimise multi-channel paid acquisition campaigns across search, social, display, programmatic and other platforms.
• Manage and optimise Cost Per Order (CPO) and ROI while ensuring channel efficiency.
• Expand market share and competitive positioning through targeted paid media strategies.
• Collaborate with creative, analytics, CRM and product teams to improve campaign effectiveness and coordinate efforts.
• Leverage data to identify and refine key customer segments, ensuring personalized and relevant ad experiences to maximize conversion rates.
• Lead partnerships with external agencies or vendors to ensure the delivery of high-performing paid advertising campaigns.
• Develop and maintain reporting systems to monitor campaign performance, traffic metrics, market share data, and achievement of revenue/order growth targets.
• Stay ahead of digital advertising trends, tools, and platforms to ensure the company leverages state-of-the-art technologies and tactics.

Key Skills & Attributes: 

• Highly analytical and data-driven, able to operate strategically and hands-on.
• Confident and credible communicator with leadership and cross-functional experience.
• Strong technical aptitude with enterprise-level digital advertising platforms and attribution models.
• Creative and commercially minded, able to orchestrate campaigns across diverse segments.
• Strong problem-solving mindset with a pragmatic, solutions-oriented approach.
• Highly organised, detail-oriented and comfortable managing complexity and tight timelines.