Loyalty Manager

Are you a strategic marketing professional with a passion for customer loyalty, engagement, and data-driven campaigns?

Do you thrive on designing innovative loyalty programmes that enhance the customer experience and strengthen brand affinity?

Are you looking for an opportunity where you can combine strategy, analytics, and collaboration to drive customer lifetime value across multiple platforms?

Our client, a leading South African hospitality and gaming group operating a portfolio of hotels, entertainment destinations, and loyalty-driven customer experiences, is seeking an experienced Loyalty Manager to lead and enhance their customer loyalty strategy.

This role is ideal for a CRM or Loyalty professional who enjoys combining customer data, marketing strategy, and digital engagement to deliver measurable customer value.

Essential: Minimum 5 years’ experience in loyalty programme or App management

Essential: Grade 12 / Matric (NQF4)

Essential: Degree in Marketing, Business, Consumer Behaviour, or a related field

Essential: Strong experience in CRM systems, customer segmentation, campaign management, and data analytics

Key Duties & Responsibilities:

• Drive the growth of loyalty programme membership across multiple business platforms.
• Increase customer engagement through innovative loyalty campaigns and digital initiatives.
• Design and implement a data-driven loyalty and rewards strategy to enhance customer lifetime value.
• Develop customer segmentation strategies in partnership with CRM and Business Intelligence teams.
• Plan and implement targeted campaigns to acquire, retain, and grow customer engagement.
• Continuously review and enhance loyalty programme structures, rewards, and benefits using data insights and competitive benchmarks.
• Manage third-party partnerships and collaborations to add value to the loyalty programme.
• Work cross-functionally with marketing, digital, operations, and analytics teams to execute loyalty initiatives.
• Monitor campaign and programme performance through reporting, insights, and analytics.
• Ensure loyalty initiatives align with overall brand strategy and customer lifecycle marketing objectives.

Key Requirements:

• Proven experience managing loyalty programmes or digital engagement platforms.
• Strong analytical skills with the ability to interpret customer data and translate insights into strategic initiatives.
• Experience with CRM systems, campaign planning, and customer segmentation.
• Strong project management and campaign execution capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation, reporting, and communication skills.
• Ability to balance strategic thinking with practical implementation.

What success will look like in this role:

• Growth in loyalty programme membership and engagement
• Data-driven campaigns that increase repeat visits and spend
• Strong collaboration between marketing, digital and analytics teams
• Continuous optimisation of loyalty programme benefits and rewards