Digital Marketing Lead

Are you experienced in planning, coordinating and delivering multi-channel digital campaigns?

Have you managed global paid media agencies, overseen campaign planning and execution?

Have you been responsible for developing messaging that is both consistent and impactful, and that achieves measurable results?

Our client, a sportswear design and manufacturing company, based in Cape Town, is looking for a highly driven and organised Digital Marketing Lead to join their marketing team.

The role is focused on planning, coordinating and delivering multi-channel digital campaigns across South Africa, Australia, and Europe. This position requires managing global paid media agencies, overseeing campaign planning and execution, as well as ensuring consistent and impactful messaging that drives measurable results.

This is not a social media posting role. You will work with the Head of Marketing, Head of Brand and general Marketing team to translate strategic direction from leadership into actionable campaigns, manage cross-channel marketing activities, and play a pivotal role in ensuring smooth marketing operations that support global growth.

Location: Cape Town

ESSENTIAL: Bachelor’s Degree (or higher) in one of the following fields: Marketing, Digital Marketing, Communications, Business Administration (with a marketing focus), BrandManagement, Media & Advertising

ESSENTIAL:  3–5 years’ experience in digital marketing or campaign management (ideally within premium sportswear, active lifestyle, or cycling-related brands).

ESSENTIAL:  Strong knowledge of Meta Ads Manager, campaign reporting, and analytics

ESSENTIAL:  Proven ability to manage social media strategy and execution across multiple platforms.

ESSENTIAL:  Proficiency in Canva, Figma, and Adobe Suite.

ESSENTIAL:   Strong understanding of the cycling and active lifestyle market.

Key Duties & Responsibilities:

• Lead the planning and execution of digital campaigns across multiple territories.
• Tailor campaign messaging and timing for South Africa, Australia and Europe.
• Oversee social media calendars and content (Instagram, Facebook, LinkedIn, YouTube and TikTok) ensuring brand alignment.
• Manage Meta Ads directly in South Africa and coordinate with agencies for AU and EU campaigns.
• Work with internal teams, external agencies, and creative partners (photographers, videographers, contributors) on content creation where needed.
• Integrate digital campaigns across social, email, paid media, and events for maximum impact.
• Align newsletter content and segmentation with campaign objectives/messaging and brand storytelling through proactive planning.
• Deliver campaign performance analytics, reports, and actionable recommendations.
• Manage day-to-day communications with global paid media agencies, including briefs, feedback and strategizing.
• Allocate and manage campaign budgets, optimising spend and reporting on ROI.
• Balance brand storytelling with sales-driven campaigns to engage existing customers and attract new ones.
• Support event marketing with pre-event promotion and content delivery during/after events.

Requirements:

• Highly organised with strong attention to detail and the ability to manage multiple stakeholders.
• Excellent communication skills with the ability to translate strategic vision into campaigns.
• Self-driven and results-oriented, able to deliver without daily oversight.