Brand Manager

Do you have a minimum of five years’ Brand Management experience within an FMCG environment?

Have you successfully developed and implemented brand strategies, managed new product launches, and driven brand growth?

Have you worked closely with sales teams, using market trends and performance data to achieve commercial and brand objectives?

Our client, a well-established independent business (est. 2016) with a focus on the health and wellness sector, is seeking an experienced and commercially minded Brand Manager to join their team.

The ideal incumbent will be responsible for managing and growing the company’s imported health and wellness brands, ensuring consistent brand positioning, successful product launches, effective marketing initiatives and strong brand performance across the South African market.

Additionally, they will work closely with the sales team to drive brand visibility, identify market opportunities, support product growth, and contribute to the continued success of the business through strategic brand management.

Products / Brands

• Manage two existing brands (with a third brand planned)
• Multiple product ranges
• Imported health and wellness products

ESSENTIAL: Bachelor’s degree in Marketing, Business, Commerce or a related field.
ESSENTIAL: Minimum 5 years’ Brand Management experience within an FMCG environment.
ESSENTIAL: Strong understanding of brand management principles.
ADVANTAGEOUS: Postgraduate qualification in Marketing or Brand Management.
ADVANTAGEOUS: Experience managing imported brands.

Key Duties & Responsibilities:

• Develop and implement long-term brand strategies to grow brand awareness, market share and achieve sales objectives.
• Ensure consistent brand positioning and messaging across all marketing channels.
• Coordinate new product launches, manage packaging updates and oversee product lifecycle management across multiple product ranges.
• Assist with pricing strategies and plan seasonal marketing initiatives.
• Develop and execute annual marketing plans, promotional campaigns and product launch initiatives.
• Work closely with the sales team to provide marketing support, develop promotional material and drive brand visibility.
• Monitor consumer trends, competitor activity, industry developments and market opportunities, making recommendations based on market intelligence.
• Track sales performance, campaign effectiveness and overall brand performance, measuring the return on investment of marketing activities and identifying opportunities for continuous improvement.

Key Skills & Attributes:

• Strategic thinker with strong commercial acumen.
• Highly organised with excellent planning and prioritisation skills.
• Analytical with strong attention to detail.
• Creative and innovative approach to brand development.
• Excellent communication and stakeholder management skills.
• Proactive and results driven.
• Ability to manage multiple brands and competing priorities simultaneously.