Marketing Manager

Do you have at least five years’ digital marketing and social media management experience within an FMCG and/or retail environment?

Have you successfully coordinated marketing campaigns, managed digital content and supported promotional initiatives across multiple channels?

Are you highly organised, with experience coordinating marketing activities, working with external suppliers, and supporting multiple brands and retail customers?

Our client, a well-established independent business (est. 2016) with a focus on the health and wellness sector, is seeking an experienced and proactive Marketing Manager to join their team.

The ideal incumbent will be responsible for supporting independent retailers by managing digital marketing, promotional campaigns, brand visibility and in-store marketing activities, whilst ensuring consistent execution across all independent retail customers.

Additionally, they will work closely with internal stakeholders, independent retailers and external suppliers to deliver effective marketing campaigns, strengthen brand awareness and drive continued growth across multiple brands.

ESSENTIAL: Relevant tertiary qualification in Marketing, Digital Marketing, Communications or a related field.

ESSENTIAL: Minimum 5 years’ digital marketing experience.

ESSENTIAL: Minimum 5 years’ social media management experience.

ESSENTIAL: Proven experience coordinating marketing campaigns.

ESSENTIAL: Experience supporting retail marketing activities.

ADVANTAGEOUS: Experience working across multiple brands.

Key Duties & Responsibilities:

• Manage brand social media presence, creating and scheduling engaging content to build and grow brand awareness.
• Assist with email marketing, coordinate digital advertising initiatives and maintain website marketing content where required.
• Coordinate homepage banners, promotional campaigns and online promotional material across independent retailers.
• Ensure brands are consistently represented across all independent retail customers and coordinate retailer marketing activities.
• Coordinate the production of point-of-sale material, storefront branding, product displays, promotional signage and other retail marketing collateral.
• Plan promotions, coordinate product specials, track active promotions and maintain marketing calendars.
• Create and maintain social media pages for each brand, increasing online brand visibility and ensuring consistent branding across all channels.
• Work closely with external graphic designers, briefing them on marketing requirements, coordinating artwork production and ensuring marketing assets are delivered on time.
• Manage approximately 80+ independent retail customers, maintaining marketing schedules and ensuring each retailer receives the appropriate marketing support.

Key Skills & Attributes:

• Highly organised with excellent planning skills.
• Strong attention to detail.
• Creative thinker with a proactive approach.
• Excellent coordination and communication skills.
• Commercially aware with a passion for brand development.
• Ability to manage multiple projects and competing priorities simultaneously.
• Results-driven with a strong customer focus.