Website Changing Lanes Consultancy
Getting you back on track...
Do you have experience setting up and managing campaigns across Affiliate and Acquisition channels with a strong focus on accuracy and performance?
Are you confident in analysing campaign data and optimising performance to drive maximum ROI?
Do you have a solid understanding of the online gaming or iGaming environment, combined with a strong operational mindset?
Our client, a South African company that specializes in online gaming, sports betting and tech innovation, is seeking two highly analytical, detail-driven Campaign Managers to join their performance marketing team.
Operating in a fast-paced digital environment, the business delivers cutting-edge platforms and data-driven marketing strategies, with a strong focus on customer engagement and continuous optimisation.
These positions report directly into the Head of Acquisition within the Marketing / Acquisition Department.
ESSENTIAL: Strong operational thinking, data confidence, and a solid understanding of the online gaming/iGaming environment.
ESSENTIAL: Minimum 2 years’ experience in a digital marketing or campaign management role in iGaming.
ESSENTIAL: Experience working with affiliate networks, tracking systems, or CRM tools (Income Access, Optimove, Everflow, Google Analytics, etc.).
ESSENTIAL: Strong Excel and data reporting skills
ESSENTIAL: Tertiary qualification in Marketing, Commerce, or a related field ideal (not mandatory).
ADVANTAGEOUS: Familiarity with BI tools (e.g., Power BI or Looker)
Key Duties & Responsibilities:
Campaign Setup & Management
- Own the end-to-end setup of acquisition and affiliate campaigns – from tracking links and bonus code creation to QA and live deployment.
- Monitor campaign performance daily against defined KPI benchmarks (CPA, FTDs, ROI, CTR, Conversion Rates).
- Ensure all tracking integrations, links, and landing pages function flawlessly across devices and platforms.
- Conduct regular A/B and multivariate tests to continually improve acquisition efficiency.
- Maintain and optimize the bonus code library to support tailored promotions and acquisition initiatives.
- Run consistent competitor audits to benchmark promotional positioning and conversion opportunities.
Affiliate & Internal Collaboration
- Work hand-in-hand with Affiliate Managers to align campaign mechanics, promo assets, and landing page funnels.
- Provide affiliates with accurate tracking, creative materials, and campaign data to drive optimal performance.
- Collaborate closely with BI, DEV, and Design teams to resolve campaign issues quickly and ensure timely launches.
- Deliver actionable campaign performance reports with recommendations for scaling, pausing, or optimizing spend.
- Manage post-campaign analysis and compile insights into structured performance reviews.
Key requirements:
- Deep understanding of the iGaming / online casino or sportsbook environment.
- Advanced proficiency with campaign tracking tools, analytics dashboards, and bonus code systems.
- Excellent data interpretation skills – able to translate trends into clear, actionable insights.
- High accuracy and attention to detail.
- Confident communicator with both technical and creative teams.
- Strong organizational ability to manage multiple campaigns under fast-moving deadlines.
- Ownership mindset – proactive, solutions-driven, and accountable for results.
To apply for this job email your details to deta@changing-lanes.co.za.